1. What Is a Cookie?
Cookies are small text files or pieces of information that are stored on your computer or mobile device (like a smartphone or tablet) when you visit our Sites. A cookie generally contains the name of the website from which the cookie originated, the “lifetime” of the cookie (i.e., how long the cookie will remain on your device), and a value, which is usually a randomly generated unique number.
2. What Do We Use Cookies For?
We use cookies to make our Sites easier to use and to better tailor the Sites and our products to your interests and needs. Cookies help to do this by allowing the sites to read and execute them, enabling them to recognize you and remember important information that will make your use of the sites more convenient (for example, remembering your preference settings).
Cookies can also be used to help speed up your future activities and experiences on our Sites. We also use cookies to compile anonymous, aggregated statistics that allow us to understand how users use our Sites, which helps us improve the structure and content of the sites.
3. What Types of Cookies Do We Use?
On our Sites, we use two types of cookies: “session cookies” and “persistent cookies.” Session cookies are temporary cookies that remain on your device until you leave the site. Persistent cookies remain on your device for much longer, or until you manually delete them (how long the cookie remains on your device depends on the duration or “lifetime” of the specific cookie).
THIRD-PARTY COOKIES
Sometimes we use other providers who are also permitted to place cookies on users’ devices on our behalf when they visit our Sites, as this enables them to provide the services they offer. If the user wants more information about these cookies, as well as information on how to opt-out of receiving such cookies, they should refer to the privacy policies of those providers.
4. Which Cookies Do We Use?
Below we list the different types of cookies that may be used on EF Sites. Note that to the extent that the information collected through cookies constitutes Personal Information, the provisions of the Privacy Policy apply and supplement this Cookies Policy.
Essential Cookies
Essential cookies are necessary for the Site to function, enabling you to navigate it and use its services and features. Without these absolutely necessary cookies, the Site will not perform as well as we would like, and we may not be able to provide the Site or certain services or features associated with it.
| Cookie Type | Description | How to Manage Cookies |
|---|---|---|
| Session | Session cookies are used to maintain the state of the application. | Accept / refuse via browser settings |
| Load Balancing | Load balancing cookies are used to distribute and reduce server load. | Accept / refuse via browser settings |
| User Identification | User identification cookies are used to ensure that users only see their own information. | Accept / refuse via browser settings |
| Security | Security cookies are used for security controls and checks. | Accept / refuse via browser settings |
Preference Cookies
Preference cookies collect information about your choices and preferences, allowing us to remember your language or other local settings and customize the Site accordingly.
| Cookie Type | Description | How to Manage Cookies |
|---|---|---|
| Language | Language cookies are used to store the language selected by the user and to show the correct options. | Accept / refuse via browser settings |
| Location | The user’s approximate address (city, state, country, zip code), as determined by their IP address, is stored to allow automatic country selection, showing which establishments are closest to the user. | Accept / refuse via browser settings |
| Mobile | If the user views the Site on a mobile device, a cookie is set to indicate that the main site (i.e., the device supports Flash) or the non-Flash mobile site has been selected. | Accept / refuse via browser settings |
| Reference Site | The reference site is recorded to better understand the user’s preferences. | Accept / refuse via browser settings |
| Last Visit and Activity | The dates of the last visits and activities and other similar information are recorded to provide users with updates on “what has changed on the site since their last visit,” and to better understand their preferences. | Accept / refuse via browser settings |
| Recently Viewed Videos | The dates and titles of recently viewed videos are recorded to better define the user’s preferences. | Accept / refuse via browser settings |
| Flash Cookies | Flash cookies are used to enable audio and video content playback. | Accept / refuse via browser settings |
| Page History | Page history cookies are used to track the sequence of pages the user visits. If the user receives an error message while visiting the Site, the cookie information is saved in a log file for error reporting and resolution. | Accept / refuse via browser settings |
Social Media Plug-in Cookies
These cookies are used to detect members [and non-members] of social media networks for market research analysis and product development.
| Cookie Type | Description | How to Manage Cookies |
|---|---|---|
| Cookies are used to monitor Facebook members [and non-members] for market research analysis and product development. | Accept / refuse via browser settings | |
| Cookies are used to monitor Twitter members [and non-members] for market research analysis and product development. | Accept / refuse via browser settings |
Analytical Cookies
Analytical cookies collect information about the use of the site, allowing us to improve how it works. For example, analytical cookies show us which pages are most visited on the Site, help us record any difficulties users experience in navigating the Site, and show us whether our advertising is effective or not. This allows us to see global usage patterns of the Site, rather than the usage of a single person.
| Cookie Type | Description | How to Manage Cookies |
|---|---|---|
| Google Analytics | Google Analytics cookies collect statistical data to improve the presentation and navigation of the Site. Google supplements aggregated data with demographic and interest information to help us better understand our visitors. | https://tools.google.com/dlpage/gaoptout |
| Adobe Omniture | Adobe Omniture analytical cookies collect aggregated statistical data to improve the presentation and navigation of the site. | http://www.adobe.com/privacy/opt-out.html#4 |
Marketing Cookies
Advertising cookies are used for marketing purposes.
| Cookie Type | Description | How to Manage Cookies |
|---|---|---|
| Advertising | Deliver targeted/behavioral advertising. | Accept / refuse via browser settings |
| Market Research | Conduct market research. | Accept / refuse via browser settings |
| Campaign/Promotion | Measure campaign effectiveness. | Accept / refuse via browser settings |
| Fraud Detection | Detect click fraud. | Accept / refuse via browser settings |
5. How to Manage Cookies?
While most Internet browsers are initially set to accept cookies automatically, many also allow the user to change settings to block cookies or to alert you when cookies are sent to your device.
In addition to the options provided above, you can refuse, accept, or remove cookies from the Site at any time by accessing your browser settings. Information about the procedure to follow in order to enable, disable, or remove cookies can be found on your Internet provider’s website.
Please note that if cookies are disabled or removed, not all features of the Site may operate as intended. For example, you may not be able to visit certain areas of our Site or may not receive personalized information when visiting the Site.
If you use different devices to view and access the Sites (e.g., computer, smartphone, tablet, etc.), you should configure each browser on each device to suit your cookie preferences.
6. Pixel Tags
Some of the pages you visit on the Site may also collect information through the use of pixel tags (also called clear gifs), which may be shared with third parties that directly support our promotional and website development activities. For example: website usage information about visitors to our Sites may be shared with a third-party – our advertising agency – to better target banner advertisements on our websites. The information collected through these pixel tags is not, however, personally identifiable, although it may be linked to your personal information.
7. Contact Us
If you have any questions about this Cookies Policy, please contact us.
Please note that email communications are not always secure; please do not include credit card or sensitive information in emails sent to us.